7 Tips For Those of You Who Want to Commission a Website

 Here is a list of seven tips to recognize a good deal for the construction of a website.

OFFER AND ESTIMATE:
In every art simplicity is essential. (Schopenhauer)

If a quote or a feasibility study seem too complex... maybe the final product will be.

Even in the web 2.0 age, a quotation that highlights main features and hours of work, is often the best solution.

Remember: detailed and complicated are not synonymous!

FREE GRAPHICS AND PRE-DRAFT:
A good professional should feel compelled to show what he/she can do for you.

Always amazes me to see how this simple rule is disregarded in many cases.

This is actually a guarantee for both the customer and the supplier of the product.

If you think about it, any other approach shows little creativity, low competitiveness and a certain amount of insecurity.

Feasibility studies and expertise on complex products are another story... but free graphic drafts for products like websites or web-oriented interfaces are really indispensable.

CUTTING EDGE TECHNOLOGY:
You have the right to ask for the best available technology.

Unbelievable but true, you can still find people who claim that static websites (in simple html) bring some kind of benefits.

Obviously this is a falsehood to disguise poor programming skills.

In general a good website today must use:

PHP or ASP as dynamic language (ColdFusion, Python and Ruby may be acceptable alternatives)

MySQL or XML as databases

HTML5 for semantic markup

CSS3 stylesheets

jQuery as client-side javaScript library

A good website will also have to comply with W3C standards, any common user can test the quality of any web page with this online validator: http://validator.w3.org/

MOBILE READY:
There are no excuses... a website needs to be responsive nowadays.

Again, there is the risk of underestimating the technological aspect.

Just think about the explosion in the market for tablets and smartphones to understand that a website must necessarily be compatible with each type of device, not only with the classic PC.

In the jargon it is said that the site must be "responsive".

CONTENT MANAGEMENT SYSTEM, ALSO KNOWN AS CMS:
Google says that "content is king", one might add that a good CMS is his kingdom.

In a web 2.0 based on so-called "user generated content", where Google encourages continual contents improvement, if you can not manage your website... then you are heavily penalized.

Whether it's Joomla, Drupal, Wordpress or a custom CMS, you have to manage your website, everyday.

You'll provide a better service to your audience

You'll bring the website management in the company workflow

You'll improve search engines rankings.

SERVICE/MAINTENANCE FEES:
A reasonable support fee may be a guarantee of reliability.

A maintenance cost, in relation to the various technical aspects of a website, is a demonstration of care and attention to details (as long as it's not exorbitant).

Of course, it' should not be generic but allow a certain number of work hours, and point out all the additional benefits such as: emergency restore, installation on another server, code upgrade etc.

SITE ACCESS CONTROL:
Would like to have a party, without being able to know your guests?

Leaving aside all talk of positioning (even though there must be and it is important) it is essential that the website is designed for the tracking of access, normally measured by Google analytics.

Until some time ago it was to add a line of code to your web page, today the process has become rather complex.



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